Este artículo destaca la importancia del marketing por correo electrónico en B2B, ofreciendo plantillas para aumentar conversiones. Subraya la efectividad de las recomendaciones de clientes leales y promociona LiveAgent como herramienta clave para atención al cliente.
Se está convirtiendo en un conocimiento empresarial común que retener a los clientes existentes es la base de la existencia y el éxito continuado de toda empresa. Sin embargo, la captación de nuevos clientes sigue siendo el motor más importante del crecimiento empresarial, especialmente en el sector B2B. Aquí es donde entra en juego el marketing de afiliados. Numerosos estudios han demostrado que las referencias generan algunos de los mayores índices de conversión entre todos los canales de marketing. Sigue leyendo para saber por qué el marketing de recomendación es poderoso y valioso para las empresas B2B, y cómo puedes pedir a tus clientes actuales que te recomienden (se incluyen 10 plantillas de correos electrónicos de recomendación de clientes B2B).
Según Harvard Business Review , el 84% de los compradores B2B comienzan el proceso de compra gracias a una recomendación, y las recomendaciones de colegas influyen en más del 90% de todas las decisiones de compra B2B.
Se revelaron estadísticas recopiladas por Influitive que el 69% de las empresas B2B con programas de afiliación dicen que toman menos tiempo para cerrar las ventas, el 59% informa un mayor valor de vida del cliente y el 71% informa tasas de conversión más altas.
Basado en una investigación de la Wharton School of Business , un cliente recomendado cuesta mucho menos para adquirir y tiene un mayor potencial de retención y lealtad. De hecho, un cliente referido tiene un valor de vida un 16% más alto que un cliente no referido.
En su propia encuesta, CustomerGauge descubrió que el negocio de afiliación representaba al menos el 20% de las nuevas ventas, mientras que las oportunidades de afiliación se cerraban en alrededor de 20 días en comparación con 100 días en un trato sin relación con afiliados.
IDC y LinkedIn reportan que el 76,2% de los compradores comerciales prefieren trabajar con proveedores recomendados y el 73% prefiere trabajar con vendedores recomendados.
LiveAgent combina un chat en vivo excelente, sistema de tickets y automatización que nos permiten dar un atención excepcional a nuestros clientes.
Hope things are going well with you.
I’m so glad to hear that [Product/ Service name] has been working so well for you and your team. I knew that we’d be able to drive significant impact for [their Company].
Given the success you’ve seen, I wondered if you might know of any [friends/ colleagues/ other companies in the area] who are also looking to [achieve specific goals] and would benefit from our [product/ service]. I would love to help them achieve similar growth.
If so, could you facilitate an intro? I’d be happy to sit down with them afterward for a completely free 1-hour consultation to figure out their needs and what we could offer them.
If they want to know more about what we do, feel free to direct them to our website: www.yourwebsite.com.
Let me know if anyone comes to mind, or if there’s anything else I can do for you.
Regards,
[YOUR SIGNATURE]
I’m happy to hear you’ve had such a great experience with our team so far. I knew we could help, and I’m pleased you’re seeing results so quickly.
I trust our team will take care of you through the rest of the onboarding process, but you can always reach back out to me with any questions. In the meantime, since things are going well, do you know anyone else who might want similar results?
I’ll gladly meet up with them and discuss how we can work together.
Best Regards,
[YOUR SIGNATURE]
I hope you’re doing well.
As I mentioned during our last [meeting/ call], I have time on my hands now that our project is over. Once again, I’m happy that we managed to pull off such awesome results together! Do you by any chance know somebody who’d be interested in our services?
In case anyone comes to mind, just point them to our website www.yourwebsite.com, and I’ll take it from there.
Regards,
[YOUR SIGNATURE]
I just saw that you gave us a great score on the customer satisfaction survey you completed a few days ago. I’m so happy to hear we’ve met — and maybe even exceeded — your expectations with [Product/ Service name].
Can you please do me a favor? I’m trying to find others who would benefit from the same features you’ve enjoyed. Is there anyone you can think of who might also have a need for our [product/ service]?
Thanks in advance,
[YOUR SIGNATURE]
It’s been a few weeks since we wrapped up our work together — I hope everything is still going well with you and the team.
I know I’ve asked before, but is there anyone you can introduce me to that might also be interested in our [product/ service]? I’d hate for them to miss out if they’re [experiencing the same pain point you were].
Best,
[YOUR SIGNATURE]
Are you satisfied with [Product/ Service name]? Then share your positive experience with your peers so that they can [major benefit your product or service provides].
As a thank you, you will receive [perks for the customer]. Learn how our referral program works below:
[Brand’s Referral Program details]
Feel free to reach out if you have any questions or need assistance – we’re always here to help!
Cheers,
[YOUR SIGNATURE]
I hope you’re doing well!
I’m not sure if I’ve mentioned it to you before, but I’ve been working with [Your name/ Company name] for [number] years now and I’ve had a really great experience. So I wanted to connect you two because I thought [his/ her/ their] [product/ service] might be of use to you, too, based on our previous conversations.
I’ve cc’ed [Your name] to put you directly in touch. I’ll let you folks take it from here and decide if [Your name/ Company name]’s [product/ service] is a good fit for you, too!
Best,
[YOUR SIGNATURE]
I just wanted to drop you a line to thank you for referring your [colleague/ friend] [Referral name] to [Your company]!
I’m excited to share that we’re going to work together on [Project/ Service/ Initiative] over the next several months, and hopefully [Your product/service offering] will be as helpful for them as it has been for you.
As a thank you for making the connection, I’ve asked our accounting team to issue a $*** credit to you. You should see it appear on your next invoice, but please contact me if you have any issues.
Thanks again, and please let me know if you can think of anyone else I should reach out to.
I look forward to talking again soon.
[YOUR SIGNATURE]
I wanted to take a moment to thank you for referring [Referral name] to me.
It means so much to me that you were happy enough with the work that we did together to share my name with someone who you want to see succeed. Thank you for giving me the opportunity to help [him/her/them] [details on what you help with], too.
If I can be of service at any point in the future, please don’t hesitate to reach out – I’d be thrilled to work together again.
Best,
[YOUR SIGNATURE]
Thanks again for referring [Referral name] to me. Unfortunately, it doesn’t look like we’re a fit for each other right now. But if that changes and they sign up for a service plan in the future that qualifies you for our referral bonus, I’ll let you know right away.
As always, feel free to reach out, if there’s anything I can do for you.
Regards,
[YOUR SIGNATURE]
El marketing de afiliación es un método de marketing que genera clientes potenciales a través del boca a boca. El marketing de recomendación está diseñado para ayudar a las empresas a obtener nuevos clientes alentando a los clientes existentes a recomendarles nuevos clientes.
Es más probable que los clientes recomienden tu negocio a otras personas si tienes una buena reputación. LiveAgent , un software de soporte, te permite realizar un seguimiento de las solicitudes de servicio al cliente y mejorar tu reputación a lo largo del tiempo.
Los beneficios de los correos electrónicos de afiliación son una mayor retención de clientes, una mayor participación y nuevos clientes.
Plantillas de Correo Electrónico del Portal del Cliente
Descubre plantillas de correo electrónico para el portal de clientes de LiveAgent que facilitan el autoservicio. Ahorra tiempo con plantillas de verificación, bienvenida, comentarios y más, optimizando la experiencia del cliente sin comisiones. ¡Visítanos y mejora tu servicio hoy!
Plantillas de correo electrónico informativo
Descubre plantillas de correo electrónico informativo para comunicar cambios y eventos sin ser promocionales. Mantén el tono adecuado.
Base de conocimientos: plantillas de solicitud de integración
Aprende a crear plantillas de solicitud de integración de la base de conocimientos concisas e informativas que te proporcionarán toda la información que necesitas.
Plantillas de Correo Electrónico de Negocio
Una plantilla de correo electrónico empresarial te permite crear campañas de correo electrónico rápidamente. Todo lo que tienes que hacer es ajustar la plantilla a tus necesidades.
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Andrej Saxon | LiveAgent support team