Las plantillas de correo electrónico de ventas en frío son clave para generar clientes potenciales en B2B. Este artículo ofrece mejores prácticas, líneas de asunto efectivas y 10 plantillas para mejorar la respuesta y el engagement del prospecto.
Para las empresas B2B, el marketing por correo electrónico a puerta fría siempre ha sido y sigue siendo una de las formas más eficientes de generar clientes potenciales de calidad. Un correo electrónico frío bien diseñado, personalizado y altamente dirigido puede ser el punto de partida de una . Sin embargo, dado que un correo electrónico a puerta fría es el tipo de correo electrónico que envías a un cliente potencial con el que no tienes una relación anterior, lo que hace que los prospectos respondan (o incluso abran) un correo electrónico helado puede ser un desafío para los representantes de ventas. A continuación se muestran algunas de las mejores prácticas para enviar correos electrónicos en frío B2B, junto con una lista de líneas de asunto comprobadas y 10 plantillas de correo electrónico de ventas en frío que puede utilizar para tus campañas de correo electrónico saliente.
Personaliza cada mensaje en función de los datos disponibles: Woodpecker descubrió que la tasa de respuesta promedio de los correos electrónicos personalizados avanzados es del 17% (en comparación con el 7% de los correos electrónicos no personalizados).
Termina con una llamada a la acción clara para fomentar una mayor participación, como pedirles que te conecten con la persona adecuada, programar una breve llamada , programar una demo, etc.
My name is [First name], and I’m the head of business development efforts at [Your company]. We recently launched a new [product] that helps [one sentence pitch].
I’m taking an educated guess here– based on your online profile, you appear to be an appropriate person to connect with, or might be able to point me in the right direction.
I’d like to speak with someone from [Prospect’s company] who is responsible for [handling something that’s relevant to my product].
If that’s you, are you open to a 15-minute call on [date and time] to discuss how [product] can specifically help your business? If not you, who do you recommend I should contact?
I’d appreciate the help!
[YOUR SIGNATURE]
This is [Your name] with [Your company]. I work with businesses in the [specific] industry and saw you visited our website in the past.
This inspired me to spend a few minutes on [Prospect’s company] website to learn more about how you’re approaching [their strategy for sales/ marketing/ customer service, etc.]. I noticed some areas of opportunity and decided to reach out to you directly.
[Your company] is working with similar companies in your industry, such as [Customer 1], [Customer 2], and [Customer 3] to help them accomplish [specific goals], and giving them the [tools/solutions] to succeed.
If you’d like to learn more, let’s set up a quick call. How does [Day/ time] look on your calendar?
Thanks,
[YOUR SIGNATURE]
[Your name] from [Your company] here. I know you’re busy, so I’ll keep this short.
[Prospect’s company] is on my radar because we’ve helped organizations like [Customer 1], [Customer 2], and [Customer 3] to improve [the benefit your product provides] and achieve [results].
Is this something that might interest your organization right now? If so, are you or someone from the team available to hop on a quick call sometime over the next week or two?
Best,
[YOUR SIGNATURE]
Just ran across your website and noticed you were using [your competitor’s product]. How is it working out for you?
Our product is similar to that, however, it also provides [key differentiators]. If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make [Prospect’s company] better and see if it would make sense for us to work together.
Would [date and time] be a good time for you? (If not, I’m flexible, just let me know).
Best,
[YOUR SIGNATURE]
[Your name] from [Your company] here. I saw you recently downloaded our whitepaper about [topic of whitepaper], so I thought I’d reach out.
[Prospect’s company] looks like a great fit for [Your company] and I’d love to understand what your goals are for this year.
We often help companies like yours grow with:
A solution/result
B solution/result
C solution/result
If you’d like to learn how [Your company] can help you reach [X goals], feel free to book time on my calendar here: [link]
Thanks,
[YOUR SIGNATURE]
[Mutual connection] recommended we get in touch, hope you don’t mind me reaching out. I work for [Company name] that provides [short product pitch].
[Product name] has been helping businesses like yours [achieve specific goals]. I believe it’s something that might be valuable to you.
How do you feel about a quick call next week to discuss this further? Let me know when works best for you.
Thanks,
[YOUR SIGNATURE]
My name is [Your name] and we work with companies like [Company names] to improve their [sales/ marketing efforts/ customer experience, etc.].
I’ve already started looking at [Prospect’s company] website and I have a few ideas about how you can increase your […]. For example, [details on how you can help them achieve their goals].
I actually have more ideas that may be useful for you. Do you have some time next week for a 15-minute call? If so, you can book time directly onto my calendar here: [link]
Regards,
[YOUR SIGNATURE]
My name is [Your name], and I’ll keep this very quick.
Our software solution helps businesses like yours achieve [specific goals] through [product benefits].
Could I have 10 minutes of your time next week for a personalized demo that’ll make clear why companies like [Customer 1], [Customer 2], and [Customer 3] love our product?
Thanks,
[YOUR SIGNATURE]
You recently visited our website and [what they did on website]. If you’re interested in learning more about [content topic], then I can recommend the following additional resources:
[Relevant resource 1]
[Relevant resource 2]
Or, if you were looking for a cost-effective solution to [topic], our product/service could actually help you [achieve specific goals]. Let’s schedule a quick 10-minute call so I can tell you more about it. When works best for you?
Best,
[YOUR SIGNATURE]
I just came across your [prospect’s blog post/ comment] on [platform] and thought the points you made were very insightful and I agree with most of them.
It also made me want to reach out so I could talk to you about how [Prospect’s company] could benefit from our software that totally takes care of the issue you raised about [details of the issue].
What would be the best way to get 15 mins on your calendar to explore if this would be valuable to your company?
Thanks,
[YOUR SIGNATURE]
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Un correo electrónico frío es breve y directo. Intenta formular el correo electrónico en no más de 4 frases.
Al escribir un correo electrónico frío, debes comenzar con una breve introducción sobre ti y tu negocio. Después del párrafo introductorio, debes indicar la razón por la que estás escribiendo el correo electrónico. Finalmente, debes ofrecer una solución o una introducción a tu producto.
Debes tener una lista de direcciones de correo electrónico que obtuviste de tu proceso de investigación. No envíes simplemente un correo electrónico frío a direcciones aleatorias. Concéntrate en construir una relación cálida con posibles clientes potenciales. No tengas miedo de enviar muchos correos electrónicos. Algunas personas piensan que enviar más correos electrónicos significa que no se puede construir una relación. Esto no es verdad. Aún puedes construir una relación cuando envías muchos correos electrónicos. Lo importante aquí es que debes poder construir una relación con tus clientes potenciales.
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