Las plantillas de correo electrónico posteriores a la compra son clave para mantener a los clientes comprometidos y fomentar la fidelidad. Con tasas de apertura y clics altas, estas plantillas mejoran la experiencia del cliente y promueven ventas repetidas.
Independientemente de lo que vendas y de a quién se lo vendas -ya sea un cliente que repite o un comprador primerizo-, los correos electrónicos automatizados posteriores a la compra, bien redactados y programados, pueden tener un impacto positivo inmediato en tu negocio. Este tipo de correos electrónicos puede ayudarte a mantener a los clientes comprometidos con tu marca, a alimentar las relaciones a largo plazo con los clientes y a generar más ventas repetidas. Las campañas de correo electrónico posteriores a la compra son también una de las tácticas más fáciles y eficaces para mejorar la fidelidad y retención de clientes. Y como atraer a nuevos clientes suele costar cinco veces más que retener a los existentes, estos correos electrónicos deberían formar parte de tu estrategia de marketing por correo electrónico.
Los correos electrónicos posteriores a la compra tienen las tasas de apertura y de clics más altas de todas las campañas de marketing por correo electrónico. De hecho, según los datos de Klaviyo, los correos electrónicos posteriores a la compra tienen una tasa de apertura un 217% más alta, una tasa de clics más de un 500% más alta y un 90% más de ingresos por destinatario que tu campaña de correo electrónico promedio. Una investigación de Medallia (una empresa de experiencia del cliente) publicada en Harvard Business Review también descubrió que “los clientes que tuvieron las mejores experiencias pasadas gastan un 140% más en comparación con aquellos que tuvieron la peor experiencia pasada”.
Los correos electrónicos posteriores a la compra se pueden utilizar para:
Los correos electrónicos posteriores a la compra pueden servir para varios propósitos, dependiendo de lo que sea más importante para tu negocio -ya sea para hacer que los clientes se sientan especiales, recordarles que deben reponer un producto, hacer una venta cruzada de productos similares o recoger opiniones-, cuando se hacen bien, los correos electrónicos posteriores a la compra son increíblemente poderosos. A continuación encontrarás 10 plantillas de correos electrónicos post-compra para algunos de los escenarios más comunes que puedes utilizar al crear tus propias campañas de correos electrónicos post-compra.
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La experiencia del cliente posterior a la compra es la comunicación y las acciones que tienen lugar después de que un cliente realiza una compra en una empresa.
Puedes proporcionar asistencia al cliente después de la compra enviando automáticamente un correo electrónico de seguimiento con un enlace a los artículos de la base de conocimientos para asistencia 24 horas al día, 7 días a la semana.
La disonancia posterior a la compra son los sentimientos negativos que ocurren después de que una persona ha comprado un producto o servicio. Para reducirlo, las organizaciones deben tener una forma sólida de apoyar a sus clientes, incluida la resolución inmediata de problemas y una forma fácil de llegar al soporte.
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