Las plantillas de servicio al cliente en redes sociales de LiveAgent facilitan la gestión de consultas repetitivas. Ofrecen respuestas predefinidas, consejos para manejar comentarios negativos y cómo mejorar el flujo de trabajo al integrar el software de soporte.
El servicio al cliente de redes sociales es repetitivo: las mismas preguntas y solicitudes surgen una y otra vez. Escribir la misma respuesta cada vez es un trabajo de rutina agotador, lento y abrumador que puede evitarse mediante el uso de respuestas predefinidas. A continuación, se incluyen algunos consejos prácticos junto con plantillas de respuesta listas para usar que puedes adaptar, personalizar y usar cada vez que tus clientes recurren a las redes sociales para obtener atención al cliente.
Casi el 70% de las quejas de los clientes en las redes sociales son ignoradas. Aprovecha las herramientas de monitorización de redes sociales que facilitan el seguimiento de todas las menciones, comentarios y mensajes de la marca en cuanto aparecen.
Dado que las redes sociales se consideran una plataforma “siempre activa”, los consumidores esperan naturalmente que las marcas respondan lo más rápido posible. Según un estudio de The Social Habit , el 42% de los consumidores espera una respuesta en las redes sociales en 60 minutos y el 32% espera una respuesta en 30 minutos.
Eliminar un comentario negativo para preservar tu imagen virtual solo frustrará aún más al usuario que se queja y dañará la relación que tiene con él. La única excepción es cuando los comentarios son claramente spam o infringen las normas de la comunidad publicadas.
Utiliza el tono de voz adecuado que se adapte a cada caso en particular. ¿El cliente usa lenguaje informal y jerga? Podría estar bien corresponder. ¿Suena frustrado el cliente? Es mejor utilizar un tono empático y tranquilizador. JetBlue es un ejemplo de una marca que lo hace realmente bien.
En caso de problemas masivos o interrupciones, no es necesario responder a todos los mensajes, ya que sería extremadamente lento e ineficaz. Cuando muchos clientes se ven afectados por un solo problema, tiene sentido proporcionar solo actualizaciones de estado público que lleguen a todos.
No todas las conversaciones en las redes sociales tienen que ser públicas. Cambiar a mensajería privada funciona mejor cuando necesitas información personal del cliente (correo electrónico, número de pedido, etc.), una explicación detallada del problema para ayudarlo o si la conversación se está volviendo tensa.
“@name, we’ve got your back! Check out this article to get your software up and running: (link). If anything is still unclear, just let us know, we’ll be happy to help.”
“Hello @name, thanks for your interest in our services. If you provide us with your e-mail address, we can send you comprehensive information on our offers and prices.”
“@name, thanks for reaching out. Yes, we offer (services). If you provide us with your e-mail address we will be glad to send you comprehensive information on the terms and conditions of service as well as our prices.”
“Thank you for your inquiry. Today we’re open from 9:00 am to 6:00 pm. We are looking forward to your visit.”
“Our office is closed from the 23rd- 25th of December. Afterwards we are there for you again. Are there any other questions I may help you with?”
“@name, I apologize for the delay. We have received your information and we are working to get your order to you as soon as possible. Thank you for your patience.”
“Hi @name, thanks for letting us know about this. Please DM us more details about the issue, so we can take a look into this for you right away.”
“Hey @name, thanks for informing us know about this issue. We’ll make sure this
gets shared with the right people here at (Company). I’ll let you know as soon as it’s fixed. ”
“That’s certainly not what we like to hear, @name. Please DM us your order confirmation number so we can follow-up with you. – (Name)”
“Hey @name, really sorry for the trouble here. I’m going to escalate this to our tech support team to see if we can figure out the issue and get it fixed ASAP! – (Name)”
“@name, my sincerest apologies! I would be happy to look into this for you. Can you please follow us and DM me with your order number? – (Name)”
“Hello @name. We are happy you were satisfied with our service. If you’d like you can leave a review [here] and help others with your recommendation. Thanks!”
“Thanks for the shout-out! We’re happy to have you in the (Company) family!”
“Thank you for buying your (product) from us, @name. We look forward to seeing you again soon!”
“We at (company name) know you had many options to choose from, so thank you for choosing us. We sincerely hope you are satisfied with your purchase.”
“@name, we’re happy to know your experience was awesome and we can’t wait to see you again soon!”
“@name, your feedback is incredible; thank you for sharing that with us! It’s wonderful that (product) has made such a difference for you.”
“Thank you so much for taking the time to leave us this amazing review, @name. We’re so lucky to have customers like you!”
“@name, your awesome review made our day! Thank you for taking the time to share it with us and the community.”
“We are incredibly grateful that you took the time out to leave us this great review, @name. Thanks for being such a fantastic customer!”
“@name, we are truly happy to know your experience was tremendously delightful. It’s something we’ve worked hard on and we’re pleased our efforts resonated with you.”
“We’re happy you had a fantastic time with us, @name! Thanks for your trust, we’re thankful for amazing customers like you. We hope to see you again soon!”
“@name, it’s always a pleasure seeing you. Thanks so much for your feedback and good vibes. We’re happy that you’re happy, and we’re looking forward to your next visit.
Hurry back!”
“We’re so glad you had a good experience, @name. We work really hard to provide the best service to our guests, so I’m happy to see that reflected on your last visit. I made sure that (employee name) got the recognition she deserved. She was really happy to see your review. – (Name)”
“Hi @name, we are thrilled to have you as part of the (Company) family! Thank you for leaving an amazing review. It means the world to us and to our entire team! We look forward to serving you again soon!”
“Hello @name, thank you for the wonderful review and for taking the time to share your feedback with (Company). Excellent customer service is our priority and we are happy that we met that mark! Customers like you make our job a pleasure.”
“Oh no! We’re so sorry to hear this but appreciate you letting us know. This is not the norm and we’re happy to help. Please contact our customer care team for assistance at (email).”
“@name, we’re so sorry to hear you were unsatisfied with your purchase. If you’re interested in some return/ exchange options, please give us a call at (number, 8 am – 11 pm, 7 days a week), and we’ll do our best to help.”
“@name, so sorry about that. We always hate it when that happens. Send us a DM with your confirmation code and we’ll send you credit for the non-working (item). ”
“@name, my apologies for the inconvenience! I just reached out to you via Facebook Messenger to discuss it further. Be sure to check your “Message Requests” folder. – (Name)”
“@name, sorry about your negative experience. We’re normally known for our exceptional attention to detail, and we regret that we missed the mark.”
“Hi @name, we apologize for your negative experience. We’d like to learn more about your specific situation and make things right. If you wouldn’t mind give us a call at (number), that would be greatly appreciated. We look forward to speaking with you and working towards earning back your business.”
“Hello @name, I’m sorry to hear about your disappointment with us, and I would like to personally assist you with making things right. Let’s get on a call and address this ASAP, we value your business. Please contact us at (phone) when convenient.”
“@name, thank you for bringing this to our attention. We’re sorry to hear of your less than satisfactory experience and hope you will accept our sincerest apologies. Please give us a (call/email) to see how we can make things right.”
“I’m glad to know your (items) finally came through, @name, thank you for letting us know. I apologize for the painfully slow process it took to get them. We never intended for this to happen.”
“@name, I’m happy that we were able to help you resolve your problem. I’ll be sure to relay your message to (employee name). – (Name)”
“@name, I’m happy you’re pleased with the results and that we were able to sort this out. If there’s anything else we can do to help, please let us know. Best, (Name).”
“Thank you for giving us the opportunity to help out, we’re here if you ever need us again!”
“Hello @name, we haven’t heard back from you. Were you able to get the assistance needed? If you still need help, please provide the details previously requested. Thanks! – (Name)”
67% of consumers use social media networks like Twitter and Facebook to seek resolution for issues, and nearly 70% reported they have used social media for customer service on at least one occasion. (Social Media Today)
El 63% de los consumidores realmente esperan que las empresas ofrezcan servicio al cliente de redes sociales, y el 90% de los usuarios de redes sociales ya han utilizado las redes sociales como una forma de comunicarse con una marca o negocio. (Smart Insights).
When consumers reach out to a brand on social media, 40% expect brands to respond within the first hour, while 79% expect a response in the first 24 hours. (Sprout Social)
One-third of all customer complaints are never answered, most of them on social media. Answering a complaint increases customer advocacy by 25%, while not answering a complaint decreases customer advocacy by 50%. (Convince & Convert)
77% of Twitter users feel more positive about a brand when their Tweet has been replied to. Companies using Twitter for customer service see a 19% lift in customer satisfaction. (Brandwatch)
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La mejor manera de gestionar el servicio de atención al cliente en las redes sociales es conectarlo con tu software de soporte. Como resultado, tus agentes podrán gestionar de forma eficaz y eficiente todo tipo de consultas desde una sola interfaz.
Los comentarios negativos de los clientes pueden afectar al éxito de tu negocio. Si eres representante de una empresa, debes manejar los comentarios negativos en las redes sociales reconociendo la queja, ofreciendo una solución y no tomándote nunca las cosas como algo personal.
La atención al cliente es la prestación de servicios a los clientes antes, durante o después de la venta de un producto. Por otro lado, también puede ser un departamento dentro de una empresa que se encarga de ello.
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Plantillas de Servicio al Cliente
Descubre cómo las plantillas de servicio al cliente de LiveAgent pueden transformar la eficiencia y calidad de tus respuestas por correo electrónico. Mejora el engagement y las ventas con plantillas gratuitas para notificaciones, devoluciones y más, asegurando respuestas rápidas y profesionales. Ideal para empresas que manejan grandes volúmenes de correos, estas herramientas son clave para un servicio al cliente excepcional. ¡Explora ahora y eleva tu atención al cliente al siguiente nivel!
Plantillas de respuesta a evaluaciones positivas en las redes sociales
Guarda nuestras plantillas de respuesta a evaluaciones positivas para redes sociales, como mensajes predeterminados y responde a las evaluaciones de clientes con confianza.
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